On the 25th of Adar 5748, the Rebbetzin’s’ birthday, and a little over a month from her passing, the Rebbe initiated the birthday campaign in her memory. Presented here is an overview of the campaign, along with the clip and restored audio of the Rebbe’s campaign launch.
The Rebbe called on Jews around the world to start celebrating their birthdays in a Jewish spirit. Through making a gathering at which to speak words of Torah, giving charity, and making positive resolutions, the individual’s birthday would become a day to propel them, and others, forward in serving G-d.
Presented here is the video from 25 Adar 5748, wherein the Rebbe launched tha campaign, as well as a collage of birthday blessings and instruction the Rebbe gave.