In 1974, after the Maalot massacre, the Rebbe pushed the Mezuzah campaign to new heights. Responding to the Rebbe’s call, the Yeshiva students came up with a novel idea: “Tanks against assimilation.” They couldn’t have possibly imagined how far their idea would go.
Watch Tanks Against Assimilation at JEM.tv. (microdonation required)
View close to 1,000 archival photos of mitzvah outreach from the 1960’s – 90’s.